Global Design Synergy: Xier Group Partners with Italy’s Digital Design

    On March 26, 2019, Shanghai Xier Colour Print & Plate Making Co., Ltd. and Digital Design, a premier Italian design studio, formalized a strategic partnership to pioneer a new era of global design excellence. By integrating complementary strengths, the two parties will collaborate deeply in design and plate-making, co-creating cutting-edge solutions that blend innovation with international perspective. This alliance marks a pivotal milestone in Xier’s globalization strategy and underscores the growing focus of the international design community on the Chinese market.

    As a leader in the plate-making industry, Xier has consistently upheld its core value of “Quality First,” dedicated to delivering diverse, high-caliber products to clients worldwide. Digital Design, renowned as a top-tier Italian design firm, masterfully fuses artistic aesthetics with functional utility, consistently setting global design trends.

This partnership leverages Xier’s advantages in geographical resources, industrial application, and market intelligence, combined with Digital Design’s forward-looking design philosophy and technical heritage. Together, they will advance core business initiatives through shared expertise.

    Mr. Yu Xuguang, General Manager of Shanghai Xier, remarked: “Italian design has long served as a comprehensive benchmark for Chinese enterprises. This partnership is not only a crucial step in enhancing our product competitiveness but also a gateway to introducing Chinese design to the world via Digital Design’s global network. We look forward to creating epoch-making works through the fusion of ‘Eastern Wisdom and Italian Aesthetics.’”

    Ms. Leopolda, Representative of Digital Design, emphasized: “We are deeply impressed by the dynamism of the Chinese market and Xier’s profound industry expertise. Through this strategic alliance, we aim to infuse the Chinese market with the essence of Italian design while drawing fresh inspiration from China’s innovation ecosystem, achieving true two-way empowerment.”